The 149 Effect: A Practical Positivity Toolkit

"Steve created magic in a room of jaded professionals. We came in exhausted and
left with energy, optimism, and a renewed sense of purpose."

— Rachel Stanton, NHS Head of Service Safeguarding

What is The 149 Effect?

Life throws challenges at you—stress, setbacks, and uncertainty. But what if you had a simple, proven system to shift your focus, regain control, and move forward with confidence?

• Simple, effective tools that work instantly.
• Tested for a decade by us with thousands swearing by this approach.
• Use it today, feel the difference immediately.
• This is a world-first opportunity to learn Steve Head’s most powerful mindset techniques—tested in elite sports, high-stakes business, and real-life challenges.

What Makes This Course Unique?

It’s not just that this course has been used by world champions, elite business leaders, and top professionals—it’s that it works for everyone.

Steve has worked with people in every single role you can imagine—from front-line workers and NHS teams to top executives, students, athletes, and even families.  This system has been tested in real-world situations across every level of business, sports, and life—continually proving that these tools work for anyone, in any role, facing any challenge.  More than just helping you personally, this course gives you tools you can take back
immediately—to your workplace, your family, and your team.

Why This Works

For decades, top performers have relied on mental tools to stay calm, confident, and adaptable under pressure.  Steve has spent 40 years developing the simplest, most effective system for practical positivity—one that doesn’t just inspire but equips you with the tools to take
action.  Whether you’re an athlete, leader, or just someone facing life’s challenges, this course gives you the mental edge to overcome obstacles with clarity and confidence.

“A wizard of positivity & creating a resilient growth mindset. Steve's magic, passion & empathy, the world will be a better place! He makes me feel I can make a difference’.

- Steven Linsday, Director

Meet Your Coach: Steve Head

Performance coach to the England Wheelchair Rugby League World Champions

Steve Head is one of the UK’s most in-demand performance coaches, trusted by
organizations including Microsoft, Vodafone, NHS, and England Rugby League.

• He speaks at 100+ events per year, coaching elite teams and professionals.
• He’s worked with over 250,000 people—from world champions to corporate
  leaders.
• His methods have been tested in high-pressure environments and proven to work.

Why Steve?

Steve wasn’t born a naturally positive person.  Far from it. Growing up in a working-class family in Gateshead, with a clinically depressed mother and a serious disabled brother, life threw its fair share of challenges his way.  But through years of trial, error, and experience, he discovered a way to rewire his mindset—without fake motivation or unrealistic habits. 

That’s what makes The 149 Effect  different. It’s simple, practical, and built for real life. It works for you regardless of the environment you are in – and Steve has worked with every industry you can think about – from Hospitality, to medical, to construction to technology “He is without doubt the most popular speaker we have worked with so far, receiving 100% positive scores on our post-event feedback and countless requests in the comments asking us to bring him back the following year.

He makes a real impact on the audience with his approachable, informal style. Steve delivers great content – simple, common sense lessons to help people understand the power of positive thinking and develop their self-awareness and emotional intelligence. These lessons have without doubt supported and enabled our leaders to deliver our business strategy successfully in the past two years.

What makes Steve unique is his delivery – a finely balanced combination of intelligence, humour and warmth help to captivate the audience.

JW, Senior Communications Manager, Geoban UK (Santander)

Kwoon Approved

Why We’ve Chosen This Course At Kwoon, we only bring you the very best in wisdom—ancient and modern. There
are three reasons we’ve chosen to bring this course to you:

We know Steve.  We’ve worked with him for over 10 years, and his impact has been nothing short of incredible. At Leon Restaurants, he played a key role in shaping the company culture. At GrowUp Farms, he has worked with our team—proving time and again that his methods work for everyone, at every level. 

 It’s aligned with everything we teach.  Steve’s philosophy perfectly fits with the wisdom we explore in Winning Not Fighting and Kwoon. His approach isn’t just about mindset—it’s about real-world application, deep self-mastery, and lasting change.

We’ve seen it work—personally and professionally.  Steve has helped our own family members, our teams—from front-desk staff to farm workers—and has delivered high-impact events for 350+ people every quarter at Leon.  He’s one of the funniest, most profound masters of practical positivity we’ve ever come across.

He’s helped us, and we know he’ll help you too.

Experience The 149 Effect for Yourself – Free Module 

We want you to experience Steve’s insights first-hand - which is why we've included a free course module here. This exclusive conversation between Steve Head and Kwoon Co-Founder John Vincent explores why we focus on the negatives in life, how it impacts our mindset, and what we can do to change it.

This lesson is part of Module 2: Practising Positivity, where Steve breaks down the science of shifting focus from setbacks to strengths. If you have ever felt stuck in self-doubt, criticism, or negative thought loops, this conversation will show you how to break free.